GIS Utility Mapping

Arowana GIS mapping service enables telecom providers to enhance network planning, deployment, maintenance, operations, and even sales and marketing. We combine aerial and underground imagery, then add geo-located asset data in order to quickly create layered, data-rich maps. This kind of clear documentation decreases errors and streamlines communication throughout the organization. When data is displayed visually in GIS environment it becomes much easier to understand, analyze, and even combine with other data sets.

Fiber optic network planning and deployment is a great example of how GIS can benefit telecommunications providers. As technology has advanced, old copper wire and long-distance landline networks are being replaced by fiber-optic cable. 5G networks are also dependent on fiber optic cable, as they require more speed and bandwidth than their network predecessors. GIS can be used to prioritize which areas most need improvements, determine a plan for network layout, and inform strategies on how best to meet capacity requirements.

GIS can also be used for market analysis. Telecom companies can compare consumer preferences, lifestyles, and demographics to create well-informed market strategies. Using GIS for telecom market analysis allows organizations to Identify new opportunities, Analyze past and current sales, Monitor customer sentiment and, Enhance understanding of market demand.